YEAR 2018

SUBWAY

July 2018

According to Subway, Hwasa and beat boxer Big Man were chosen to be the models for its Rotisserie Chicken sandwiches series. They believed that Hwasa and Big Man each have their own individuality which suit the image of those in the twenties and thirties.

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W KOREA X THE NORTH FACE

September 2018

Hwasa became the ambassador for outdoor brand The North Face for 2018 F/W season. They chose Hwasa (a wanna-be icon for the people in their 20s) as their model because her stylish image matches well with the trendy brand image of The North Face.

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LOTTE’S CRUNKY GOLD

October 2018

Hwasa became the first female model for Lotte 'Crunky Gold' since its release in 1984. Hwasa was chosen because she fits the brand's new product.

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TOMATO TOEIC

December 2018

Hwasa was chosen as an exclusive model for Tomato TOEIC (Test of English for International Communication).

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